Staffing challenges in the hospitality industry are being felt across New Zealand. The days of simply posting a job ad and waiting for applications are long gone. The pandemic created a perfect storm, with many skilled workers leaving the sector for more stable work and a significant reduction in the flow of working holiday visa holders and international students.
This challenge, however, presents a unique opportunity to build a workplace that genuinely stands out.
Success in this environment requires a multi-pronged approach that focuses on attraction, retention, and creating a positive, productive work culture.
Making your business an employer of choice
Your job ads are no longer just a list of duties; they're your first chance to market your business as a great place to work.
- Offer more than just a job: Instead of focusing on demands, highlight the benefits. A job ad that leads with "Join our supportive team and grow your career" is far more appealing than one that simply says "Chef required, must have 5 years' experience." Consider promoting a flexible roster, paid overtime, or career development to show what's in it for them.
- Showcase your values: Give potential applicants a glimpse into your workplace culture. Do you promote a healthy work-life balance? Is your team collaborative? Use language that reflects these values. This helps attract candidates who are a good cultural fit from the start.
- Explore immigration pathways: If you are an Accredited Employer or can offer roles on the New Zealand Immigration Green List, make this a key feature of your ad. Many talented international workers are looking for pathways to residency and will be drawn to a business that can offer this security.
Holding on to the talent you have
The constant cycle of recruiting and training is a major drain on your time and resources. The most effective way to combat this is by focusing on keeping the staff you already have.
Retention begins with a positive environment and is cemented with smart investments.
- Culture over cash: While competitive pay is essential, a great work culture is what truly makes people stay. Show your team you value them by providing constructive feedback instead of barking orders. Acknowledge that everyone, from the dishwasher to the head chef, plays a necessary role in the business's success.
- Invest in their development: A great way to show your employees that you value them is by investing in their skills. Provide a thorough induction and ongoing training. A trained, confident team is a productive team. This is a win-win: your staff feel valued, and your business runs more efficiently.
Giving your team the right tools
Your equipment plays a huge role in staff satisfaction and productivity. No one wants to work with faulty or outdated gear. Upgrading your equipment isn't just a cost; it's a direct investment in your staff and your bottom line.
- Modernise your kitchen: A modern, fully functional kitchen is a powerful incentive. A chef working with a high-quality oven or a fryer they can rely on is a happy chef. It shows you care about their ability to perform their job well and makes their work easier.
- Smart equipment saves time: Think about how much time your team spends on manual tasks. A commercial dishwasher that can clean a rack of dishes in under two minutes means your team could finish their closing duties half an hour earlier. That half an hour adds up, saving you money on wages and showing your staff you respect their time.
Upgrading your equipment is a smart business decision, but it can be a big upfront investment. SilverChef offer flexible financing solutions designed for the hospitality industry, helping businesses like yours get the equipment they need today, with low weekly payments.
Smart choices build a stronger team
By rethinking your approach to recruitment and retention, you can transform your business into a true 'employer of choice.' It's about creating a workplace where people feel valued, supported, and equipped to do their best work.
For over 35 years, SilverChef has been a dedicated partner on the hospitality journey, helping thousands of businesses grow and succeed. Get in touch with the team today if you’d like to discuss equipment upgrades, kitchen fit outs or flexible financing options.