It takes a very specific type of person to run a coffee shop, and love it.
Every day is different: new faces, new challenges, new coffee orders, new staff, and new customers. It's a frantic pace that requires a cool head and a steady hand, and of course, the ability to smile through it all. Coffee shops aren't for everyone, but for the ones who love it? It's their passion.
If even the scent of coffee beans kicks your 'coffee shop owner' daydream into overtime, then it's time to seriously consider opening up your own venture. Owning a coffee franchise is an amazing way to enter the industry with the support of a larger brand.
Need a push over the edge? Here's five good reasons it's time to turn your daydream into a reality.
1. Power in numbers
Starting out as a small business can be especially daunting if it's your first time in the industry. However, by aligning with a franchise you are able to join a ready-made organisation with its own set of rules, products, and an existing customer base.
The large number of businesses under a single franchise brand also makes you less susceptible to market fluctuations. Whilst rising produce costs would require drastic downsizing for a small business, many of these changes can be absorbed by the franchise brand.
2. Coffee is New Zealand’s favourite past time
We probably don't need to tell you that coffee is a booming industry here in New Zealand. According to Franchise Business online, "Cafés and coffee shops represent a booming $5.5 bn industry, set to grow at 7.2 percent per year over the next five years."
Indeed, the average person’s interest in what they're drinking, where it came from, and what it tastes like has grown exponentially in recent years. Pop-up coffee shops and boutique cafes have also turned a fairly low-key product into a hero industry that we love to love.
3. You're new here, they're not
Whilst it might be your first time to the rodeo, franchise brand coffee shops have existed in the industry for a long time. With a large team of marketing experts, industry analysts, and product researchers, they've made it their business to be the expert in modern coffee.
Trust that it is in their best interest to use their experience and expertise to develop a product and a brand that is going to succeed in the market.
4. Ready-made education
Speaking of experience, working under a franchise is an amazing education into the world of coffee. You will have a crash course into the various types of coffees, brews, product information, staff training, management skills, and industry trends.
And not just once off, either: your education under a large brand will be an ongoing process that will see you constantly improving and updating your skillset as both a barista and a business owner.
5. Customer's choice
At the end of the day, most business decisions come down to the numbers - and franchise businesses simply perform better than independent coffee shops.
Franchise Business predicts "...a shake-up of major coffee chains over the next five-year period. Coffee chains are also anticipated to continue building economies of scale in high density locations."
For example, the Retail Food Group which operates Michel’s Patisserie and Gloria Jean’s Coffees dominates with 7.6 percent of market share, whilst The Coffee Club has 3.2 percent, and Hudson’s Coffee; 1 percent.
So, if you're desperate to try your hand at owning and operating your own coffee shop, then consider joining a franchised coffee chain. You will have all the benefits of running your own small business, with a team of people behind you to offer support and education.
Don't let the smell of coffee beans tempt you into daydreaming any longer - make it a reality!